Toyota Cars

Toyota develops rear window curtain shield airbag
Toyota has announced that it has developed the world’s first* SRS (Supplemental Restraint System) rear window curtain shield airbag to protect rear passengers’ heads in the event of a rear-end collision.
Toyota fund for Europe inspires new generation of “EcoDrivers”
The Toyota Fund for Europe today launched EcoDriving – a new programme helping Europeans save money at the pump and cut CO2 exhaust emissions by as much as 10 per cent through smarter driving habits.

iQ to inspire design excellence
Toyota’s revolutionary new iQ is to provide the inspiration for the finest new design talent. In a ground breaking partnership with the Royal College of Art, launched last night during the London Design Festival, Toyota is set to promote innovative design for urban living, using its new premium city car as a template for excellence.

EDF Energy and Toyota launch UK trials of Plug-in Hybrid Vehicle
EDF Energy and Toyota have teamed up to road trial the first Plug-in Hybrid Vehicle (PHV) introduced by a car manufacturer to the UK. Trials will continue for more than one year.

More angles on Paris premieres from Toyota
Toyota has released more images of the three new models to be revealed at the Paris motor show on 2 October.

Hero Hilux primed for ’09
Hilux, Toyota’s heroic pick-up, is to benefit from a raft of styling, technical and equipment upgrades for 2009, making it an even stronger proposition in the work/leisure/adventure crossover market.

Toyota announces £65 million investment in European R&D
Toyota will invest an additional €80 million (£65 million) in its European Technical Centre located in Zaventem, Belgium – the first step in a two-phase expansion plan that will initially create 250 new jobs.

GMB secure union with Toyota
Toyota has secured a major new deal with GMB, Britain’s General Union, to provide their field staff with the environmentally friendly option of driving a Toyota Prius. The deal, which also includes Avensis models, is worth nearly 500 cars over a four year period.

Blues, twos and 4x4s
Toyota will be one of the leading exhibitors at the 2008 National Association of Police Fleet Managers Conference, presenting four models in full squad car livery.
Top Toyota dealer chooses HPI
HPI announces a new three year contract with Jemca, one of the largest Toyota groups in the South East. Under the new agreement, HPI will provide a range of services including its NMR investigations, Dealer Exchange, HPI’s revolutionary online stock location and online publishing system, and short-term insurance cover product, Driveaway.

Drive it to win it
There are many good reasons to test drive a Toyota, but this summer the best of all is the fact it could win you a new car.

Toyota unveils the ‘Winglet’ personal robot range
Toyota has unveiled the “Winglet”, a personal transport assistance robot ridden in a standing position. The Winglet, still currently under development, is a compact everyday transport tool that is easy to operate and allows users to expand their range of mobility.

Diesel at the double
Toyota has doubled the diesel choice in its Auris TR range with the introduction of its lightweight, economic 1.4 D-4D 90 engine to the line-up. Lightweight, smooth and highly efficient, the unit delivers strong fuel economy and low emissions.

SR180: RAV4’s new badge of pride
The new RAV4 SR180 brings both sporting performance and high value to Toyota’s compact SUV range, a model that ably combines spirited on-road driving, contemporary good looks and the kind of off-road ability that more than meets the demands of most motorists.

Toyota at the British International Motor Show
New Toyota models making their UK debuts at the British International Motor Show will be out on the nation’s roads within a year. Both the revolutionary iQ premium city car and the B-segment Urban Cruiser SUV will be moving from show stand to showroom in 2009 in the vanguard of a wave of new Toyota products.