Conversion rate optimization continues to be key to digital strategy, but marketers are not satisfied
Research published by Econsultancy and RedEye illustrates the growing appetite among digital marketers to improve conversion rate optimization efforts.
Black Friday is set to be one of the busiest shopping days of the year, as retailers adopt the American tradition of offering discounts to entice shoppers in the run up to the festive season, research from Halifax reveals.
Two thirds of online shoppers plan to buy at least half of their Christmas gifts via the internet this year, reveals Citizens Advice.
The UK’s first retail website dedicated to the rapidly expanding consumer trend of upcycling championed by celebrities including Kirstie Allsopp, Kevin McCloud and Livia Firth has been launched.
UK shoppers are soon to embark on the biggest online shopping spree since records began with more than one fifth (21%) of the nation’s yearly online revenue set to be spent in a matter of weeks.
HP has announced that BlaBlaCar, an online community marketplace that connects drivers with empty seats to passengers looking for a ride, has increased customer loyalty and improved the effectiveness of its marketing campaigns by analyzing its big data with HP Vertica.
Amazon.co.uk has announced an expansion of its PickUp Location Programme to include more than 10,500 Post Office branches, taking the total number of Amazon pickup points across the UK to more than 16,000.
FedEx hosted a virtual roundtable, ‘Information Generation’, where FedEx executives, Raj Subramaniam and Michael Foster, and The Boston Consulting Group’s, Ralf Dreischmeier, discussed the transformative impact of IT on global commerce.
Amazon.co.uk is kicking off its biggest-ever Black Friday Deals Week with a best-ever offer on Kindle Fire HDX tablets.
Amazon has partnered with London-based jewellery designer, Solange Azagury-Partridge, for an exclusive collection of silver necklaces for Christmas, named ‘The Talisman Collection’.
New research, released by eBay, reveals the items topping Britain’s Christmas wish list this year – as well as those Brits would least like to find under the tree.
UK online merchants are expected to export a record £153 million worth of items this Christmas to online buyers all over the world, according the latest data from eBay.co.uk.
Running from Monday 24th November until Sunday 30th November, Black Friday Deals Week 2014 is set to be Amazon.co.uk’s busiest sales week ever. With over 3,000 ‘Lightning Deals’ - a limited amount of a product sold at a discount, for a limited period of time - Amazon.co.uk will be releasing new offers every ten minutes throughout the week.
Schuh, a leading retailer of independent fashion footwear in the UK, has consolidated their performance marketing programme from Rakuten Linkshare to partner exclusively with global performance network, Affiliate Window.
Amazon.co.uk has introduced pay monthly mobile phones to its Phones & Accessories Store.
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