Kia cee’d beats residual value guides – again!

Just like the Kia cee’d five-door, the cee’d SW has torn up the residual price-guide rule books and surpassed CAP clean prices at auction by selling for 109 per cent of the guide.

The C-segment estate made its auction debut in style with every SW being sold and continuing the tradition of the cee’d range – to beat the residual guide prices. And this sale result was not unique.

The Kia cee’d made its auction debut in February this year and managed to sell for 112 per cent of CAP clean. The success continued in March when cee’d models sold for 120 per cent of CAP.

In the face of these results CAP reviewed its prices and increased their guide values for the cee’d family by around five per cent. But cee’d continued to defy guides in the April auctions when it managed to make 105 per cent of the revised values.

Now the cee’d SW has made its auction debut and continued that success making 109 per cent over the guide price – or 114 per cent over the original valuation.

Kia Motors UK Ltd. Head of Fleet and Remarketing, Andrew Sellars said: ‘Kia product is developing rapidly and we seem to be moving a bit too quickly for the guide books. The fact that every SW was sold at its debut auction was encouraging, but that they went for 109 per cent above CAP clean shows that Kia is a brand heading in the right direction – the dealers and customers have real confidence in the car and the brand.’

Paul Philpott, Managing Director, Kia Motors UK Ltd., said: ‘This is no surprise to us! Even in tough economic times, it is clear that quality and value are still sought after. The cee’d SW is a strong model in the retail marketplace and demand is high. To see the SW break the residual price guides by almost 10 per cent underlines what we have been saying about the cee’d range all along; customers will pay a fair price for good quality, well designed product backed up by our unique seven-year warranty.

‘Even though the guide books raised their residual price indicators for Kia some months back, these auction results show they are not yet up to speed with what people are prepared to pay for our quality cars.’