Kia pimps its Part-Ex

As a supporting partner of Red Nose Day 2009, Kia Motors (UK) Limited has been really getting into the spirit of doing ‘Something Funny for Money' and last week Kia dealers from all around the UK auctioned off their ‘pimped' Part-Ex's to push Kia even closer to its £100,000 fundraising target.
In total, 15 Kia dealers tweaked and tuned, pimped and preened their various vehicles for entry into the BCA auction last Friday (6 March) and at the end of a bidding war, added over £7,200 to Kia's fundraising total.

Among the lots was a ‘Love Machine' and even a Kia Pride but the pick of the bunch was Benfield Motors ‘Tiger' which single handed raised a whopping £1,700.

Paul Philpott, Managing Director Kia Motors (UK) Limited commented; "I'm really proud of all those who took part. Red Nose Day is all about a positive change through the power of entertainment and our Kia dealers very much embraced this mission with the pimped part-ex event! Not to mention the fact that they were up against other Kia dealers to see who made the most profit at auction last Friday, so it was a matter of pride at the end of the day!"

As part of their relationship with Red Nose Day, Kia is encouraging each and every one of their customers to ‘show their nose' by asking them to buy a Car Nose from their local Sainsbury's or at rednoseday.com. All they have to do then is pop it on their Kia and upload a picture of their car wearing it to Kia's special website dedicated to Red Nose Day - kia.co.uk/rednoseday. And if they register their details on the site they can also enter a prize draw to win a limited edition Picanto Red made especially to celebrate Red Nose Day 2009.