Savvy shoppers bag over £2m in cash from items rising in costs

Research from Quidco suggests some savvy consumers have already changed shopping habits when purchasing items that are increasing in costs. But as many continue to feel the purses pinch, the UK cashback site encourages more to follow suit.

The increase in inflation has been attributed to the rising costs food and clothing. However, research from Quidco demonstrates their customers have already noticed this and taken steps to negate the effect felt on their wallet. Supermarket spend through the site has steadily increased and was one of the largest cashback risers in 2011, returning almost £1.2m to Quidco shoppers. 

Sales figures also suggest savvy shoppers are doing well when beating the rise in clothing costs. Total spend in this sector increased by £10.3m to £31m last year. Fashionistas taking advantage of cashback offers increased their returns by over 50%, bagging themselves over £1.5m collectively. 

Jo Roberts, Head of PR at Quidco said: "Increasing food and clothing costs have been cited as a reason for the rise in inflation. We are therefore delighted to see that many of our customers are adopting behaviour which will see them getting money back for items, many are spending more on." 

She continued: "We will soon be welcoming our 2millionth member building on the incredible growth we have experienced in recent months. However, as many continue to struggle we encourage everyone to visit our site and see for themselves the cashback deals available on everyday items such as food, insurance, energy and clothes. Those who shop via Quidco will be paid as we return all commissions, making the average Quidco family £781 a year. An amount no-one would pass up, as the UK's recovery from the recession makes slow progress." 

Quidco pays ‘cashback' when people make a purchase from any of the 3,300 retailers listed on its website, by paying the retailers commission directly to the shopper. In addition to cashback offered (both online and in store) Quidco also offers printable vouchers, voucher codes and car insurance comparison tools. It has over 1.9million users and returned £45m worth of member's cashback last year.