A mango a day

A survey by Asda reveals Brits’ taste for fruit is continually evolving, with three quarters (76%) of UK fruit bowls now containing up to five different types of fruit. This contrasts to fifteen years ago when over three quarters (77%) of households had only bananas, apples and grapes.

Although bananas are still at the top of our shopping list — 87% of us buy a bunch each week - Brits have extended their fruit-eating repertoire, with more exotic fruits entering the mix - mangoes, blueberries, kiwi and pineapple all regularly make the fruit bowl cut. 

The research found that gender and age have a significant affect on whether we go for apples or apricots: women aged between 20-30 are the most likely to opt for a bowl which contains 'super fruits', with kiwis, strawberries, pomegranates and cherries all featuring in their lists of preferred fruits.  Nearly seven in 10 women (68%) claim to opt for super fruits as they are inspired by magazines and news articles which rave about the various health benefits of the different fruits. 

In contrast, men over 60 prefer a 'traditional bowl' with the main players including apples, bananas, grapes, oranges and pears.  A whopping 78% of men over 60 agree with the age-old ‘apple a day’ saying by declaring apples as their top choice of fruit.

Asda stocks over 165 different types of fruit and vegetables in their stores; be it strawberries from Kent, apples from Somerset, mangoes from Brazil or even pineapples from Costa Rica.  Damon Johnson, Asda’s head of fresh produce quality says, “We’ve seen a real surge in demand for different types of fruit in the last few years which is why we’re selling more types than ever before.  Be it apricots or apples, peaches or pears, we really do have something for everyone.  For me, however, a perfect mango is difficult to beat!”

Asda is proud of the quality of its fresh produce and works direct with growers to ensure freshness is guaranteed, or you get a replacement product and your money back — a 200% freshness guarantee.