Housebuilder bucking all trends with sales success

Peterborough-based Persimmon Homes is bucking the property trend and its Cardea development is key to its success.

Since opening for sale two years ago, the developer has occupied 300 properties at the site in Stanground, Peterborough.

Persimmon’s rate of sales success is some three times the norm across the industry, which would average between 25 and 50 houses a year; according to Adrian Evans, managing director for Persimmon Homes East Midlands.

Why the success of Cardea, the company’s biggest site in Peterborough?

Adrian explained that it was not only an attractive location, but that it also catered for everyone’s housing needs.

He said: “Cardea offers every type of property from a one bedroom starter home to a five bedroom detached house priced at £350,000.

“We have seen a strong performance from both the Persimmon and Charles Church brands.”

And in 2012, which has seen circa 140 sales to date, production is up by 35 per cent. At any one time, there are between 100 and 130 construction workers on site that generate enough demand to warrant their very own food stall.

The success reflects what Adrian refers to as the company’s major investment into the local area where the Morrisons supermarket has come on stream early and a new primary school has opened in September 2012.