Fitness gadget helps motivate people to get moving

While step-counting will never equate to a magical fitness pill, experts say MOVband, the latest offering to the pedometer market, can put extra spring in an ambulatory routine.

Unlike traditional pedometer-style devices that count steps, the MOVband tracks full-body movement and converts it into true mileage. This functionality helps motivate people whilst conveying an accurate reflection of their activity.

Fitness trainer, Kevin Matthews, Co-founder of Future Fitness Products and the sole European distributor of MOVband said, "For most healthy adults, 10,000 steps per day is a reasonable goal. Motivation is the key to launching and more importantly, maintaining an active lifestyle. The MOVband is like a loyal workout buddy, a constant truth-teller that is hugely effective because of the knowledge that you're being monitored, even if you're monitoring yourself."

One mission on the MOVband agenda is to help children get active. Effectively assisting in the achievement of this commendable goal is the recently launched MOVband Challenge, a school-ready program that encourages children to move 100 miles in two weeks, rewarding their endeavours through the addition of cool colour bands to their MOVband for every 25 miles reached.

Kevin recognises that obesity is one of the most pressing health concerns facing the UK stating, "More than one in three children are obese and physical inactivity is one of the main reasons why. Our objective is to reach children nationwide and to make moving part of their everyday lives."

As well as rewarding children for moving, MOVband also rewards schools with classroom materials through fundraising and sponsorship. The increase in exercise also has its benefits in the classroom. Kevin explains, "Statistics show that exercise develops children's capacity to learn and consequently results in a happier classroom environment and an increase in achievement."

The MOVband is small, durable, and comfortable enough to wear on your wrist around the clock. It is charged up via a USB port and is offered in a variety of coloured interchangeable straps.

To learn more, and order your MOVband, visit movbanduk.co.uk.