Get yourself soy slim in 2013

A new study, published in the International Journal of Preventative Medicine, has shown that simply replacing a glass of cow’s milk a day with a soy drink could be enough to help significantly reduce your waist line.

The study looked at 24 women in a trial in which for four weeks they drank cow’s milk and then, after a two week gap, they swapped to a soy drink, drinking one glass a day, for a further four weeks.

The results showed that there was a significant difference in the size the women dropped off their waistlines dependent on which type of drinks they consumed, and that when the women used a soy drink they dropped an average of 3.79% (+/- 0.51) off their waistlines. That’s one and a quarter inches off the waistline of the average woman in the UK, just from swapping one glass of milk!

Whilst the researchers didn’t look in detail at how soy drinks resulted in the decrease in waist circumference they thought it might be related to phytoesterogen (a plant chemical that acts like the hormone estrogen) content and a protein which may play an important role on reducing fat accumulation.

The tastiest way to benefit from soy drinks

Whilst the various benefits of soy drinks have been well publicized, those wanting to give it a go to see if they can drop a few inches off their waists, will be pleased to know that there’s a new soy brand that has launched in Tesco’s that promises to put soy drinks on the map for their taste and not just its health attributes.

Vivesoy is the leading soy drinks brand in Spain and for good reason. They produce delicious soy drinks and shakes that are renowned for their flavour and have become a firm favourite in households around Europe, beating other leading brands in taste tests. Now for the first time they have arrived in the UK and hope to show shoppers why 2013 is the time to give soy drinks a go.

Vivesoy launched in Tesco stores on January the 14th with six exciting flavours that include Chocolate, Vanilla, Cappuccino, Original, Unsweetened and Light. Prices start at just £1.25 per litre pack

For more information on Vivesoy and their range, visit vivesoy.co.uk.