Keane Trail - An alternative tourist tour of 1066 Country

Thanks to international super-group Keane, the East Sussex towns of Battle, Bexhill and Hastings will forever be remembered collectively as "Strangeland". Through Strangeland, the band's fifth consecutive number one album, Keane revisit the places and spaces of a youth spent growing up in Battle and share the geographic and emotional journeys that helped shape their lives.

Now, through a local initiative in Battle, a trail with a potentially international audience has been launched which proudly spotlights the individual places name-checked on the album. The Battle Marketing Group, funded by Rother District Council in collaboration with 1066 Country Marketing, has created a geographical tour of the Strangeland album which has already been greeted enthusiastically by the group's fans.

With support and input from Keane band members and their management team, this intuitive and well informed website connects Tim Rice-Oxley's lyrics with the actual landmarks they refer to. An exclusive Keane Trail interview with lead-singer Tom Chaplin and drummer Richard Hughes filmed in December 2012 reveals an enlightening encounter with Roger Daltry in Battle and both discuss their memories of their formative years spent in the area.

The website's online map clearly indicates the location of each landmark and provides postcodes for SatNav users. Coupled with a downloadable PDF map, it is now possible to walk in Keane's footsteps and take a tour of their Strangeland. Fans are encouraged to take the tour and later interact with the trail via its Facebook and Twitter accounts, posting their own photos, videos and stories from their tour.

Liz Honey, owner of the prestigious Saffron Gallery on Battle High Street, and key member of the Keane Trail working party, said: 'We're lucky to live in a beautiful part of the country and we wanted to share it in a new way, with a new audience.

'Battle in particular is most often celebrated for its history but has so much more to offer than just 1066. The Keane Trail helps us demonstrate that, not only does Battle have a substantial past, but the present and future are filled with beauty, character, independent traders, contemporary arts, live music, unique events and its very own super-group. That's got to be shared!'

To see for yourselves, visit keanetrail.org.uk which will also link you to further information about 1066 Country.