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Ditch the books, see the sights

29th April 2013 Print

Brits are becoming more active whilst abroad with older travellers said to have more 'get up and go'.

New research has found that holidaymakers are shunning books in favour of more adventurous activities as 72 per cent of Brits admit they’d rather explore a new city then relax with a new book.

The study, by Viking River Cruises, found that Brits are now trying to jam pack their holiday itineraries with a quarter (25 per cent) of holidaymakers now visiting at least three cities per holiday. The research also found that Brits are now visiting at least six sightseeing destinations each time they take a break abroad.

Although traditionally a classic holiday pastime, the survey found that nearly half of Brits (49 per cent) don’t touch a book during the day and only read at night after a day of sightseeing. However, with 25 per cent of Brits still taking at least three books away with them on holiday it seems that reading does still have a place in the holiday itinerary.

Younger travellers have slightly different views as 39 per cent of under 25’s admitted to staying in one place whilst abroad and one in five said they had no interest in visiting any tourist attractions.

The research also found that Brits become more adventurous with their palette whilst abroad with over a quarter (27 per cent) trying at least six new dishes whilst on holiday abroad.

Wendy Atkin-Smith, Managing Director of Viking River Cruises UK, said “Holiday’s should be savoured and we urge all Brits to make the most of their time abroad by immersing themselves in local culture, seeing sights and visiting as many places across the world as possible.”

For further information and reservations with Viking River Cruises visit

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