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Tesco mobile’s launch of free 4G could force other networks to drop prices

30th January 2014 Print

Commenting on Tesco Mobile’s launch of free 4G, Rob Kerr, mobiles expert at, says: "Much like its supermarket sibling, Tesco Mobile has carved a niche for itself as offering good value service at rock bottom prices - so it's not surprising it's the first to drop the cost of 4G. These are entry-level prices - a win for those mobile customers who, until now, have been priced out of super-fast mobile internet.
"Tesco's free 4G offering on SIM-only plans is a good option for anyone wanted to try out 4G without having to commit to a long-term contract. However, it's more than likely you'll need to invest in a new 4G-enabled device to take advantage - and these start from around £170.
“Being an entry-level offer, the data allowance with the £7.50 monthly contract isn’t hugely generous. Anyone who takes advantage of premium-free 4G will have to keep an eye on how quickly they're racing towards their limit.
"At the moment Three is the only other network set to offer 4G without a premium - but Tesco has pipped it to the post and is also the first MVNO to give the mobile giants a run for their money. And with Tesco's brand power and the same coverage as O2, it could force the hand of the bigger networks to continue making 4G more affordable across the board. The big question is, how low will they go?”