Time is the enemy of car care

A study of attitudes amongst Britain’s motorists shows that the vast majority are conscientious car carers who appreciate the need to safeguard their car’s value, but that time is the constant enemy.
 
The survey by Armor All found that 75% of over 2,000 motorists polled in Britain care about their car’s appearance. However, an even higher percentage spend less than two hours per month on routine DIY cleaning.
 
“We live in an era where a culture of car care is under increasing threat from other commitments and spare time pursuits,” commented Veronica Fung, Armor All Marketing Manager. “Hours of buffing and polishing is simply not on the radar for the vast majority of car owners, and yet the survey also finds that most appreciate that car care is important to preserve their vehicle’s value.”
 
Using its arsenal of high-performance products that cater for even the most time-pressed clock-watchers, Armor All suggests a reviving, five-step car care makeover. They say it should take no longer than 30 minutes to restore the car’s exterior looks – and the owner’s pride – and provide long-lasting protection from the elements:

1. For a deep-clean bodywork wash, start with Armor All Shield Car Wash (RRP £4.99), specially formulated to gently lift away dirt and grime.

2. To protect the bodywork and prevent everyday grime sticking to it in future, simply apply a coating of the award-winning paint care product Armor All Shield (RRP £18.99) and leave to dry – no need for buffing. Tested and proved to out-perform conventional waxes, Shield is full to the brim with technology – subsequent washing reactivates its shine and protection properties.

3. To clean, protect and improve the appearance of tyres, spray labour-saving Armor All Tire Foam (RRP £4.99) to the sidewalls…. and watch as dirt is lifted from the surface, leaving a clean, jet black finish.

4. To prevent the build-up of brake dust and everyday grime on costly alloy wheels, apply Shield for Wheels (RRP £9.99) again an awarded top performer, after thoroughly cleaning the wheels with Armor All Wheel Cleaner (£4.99). And once again, there’s no need for time-consuming buffing after application.

5. Thoroughly clean the windscreen and all glass with Armor All Glass Cleaner (RRP £4.99) for crystal clear vision before applying Armor All Shield for Glass (RRP £6.99) to the exterior of the windscreen. An application of this immensely quick and effective rain repellent is a major boon in improving vision – and safety – in light rainy conditions through to downpours.
 
The wide range of Armor All car care products – which also includes cleaners and protectants for all exterior and interior surfaces - are widely available throughout the UK, including accessory outlets and forecourts. For full information, see armorall.eu.