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Customers still willing to pay for best used vehicles

22nd July 2014 Print

Customers are still willing to pay for the best available used car stock in most parts of the market despite improved supply, says RAC Warranty.
The company says that this is especially true in the 3-7 year old sector, where low-mileage, well-presented cars remain in high demand.
Ian Simpson, sales and marketing director, said: “The best used stock has been commanding prices at or in excess of the trade price guides for some time. However, as supply has improved slightly, there has been an expectation that this could change and forecourt prices soften.
“However, we are not really seeing any evidence of this. While the values of nearly-new cars are undeniably being impacted by highly subsidised new car manufacturer offers, prices of quality stock are staying strong in other parts of the market.”
Ian added that, especially in the 3-7 year old sector, customers were willing to pay a premium in order to enjoy something as close to risk-free motoring as could be found in the used car market.
“Feedback from our dealers shows that even relatively affluent customers looking for a car in this part of the market do not want to be hit by unexpected motoring costs and are willing to pay for the right car and the right support package.
“We see this especially around RAC BuySure, where the credibility of the proposition is critical in enabling dealers to acquire quality stock and therefore price their cars towards the higher end of the market.”
Launched in early 2013, RAC BuySure is designed to provide used car customers with a nationwide approved used car scheme that sets very high standards and is open to all kinds of dealers including car supermarkets, independents and franchises.
The initiative sees dealers commit to an 82-point RAC Approved Preparation Standard on every vehicle, a Car Data check, a minimum of three months’ RAC Warranty cover, three months of RAC Roadside breakdown cover provided free of charge and enrolment to RAC Accident Care, supporting the motorist in the event of an accident.
For more information on RAC Warranty and RAC BuySure visit:

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