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Slimming supplements sales soar as Brits opt for last minute bikini body in a bottle

29th July 2014 Print

With temperatures soaring to record levels this week, slimming supplements makers have seen a huge last minute rush for natural weight management aids as Brits opt for a bikini body in the bottle this summer.

New Kantar research shows that slimming supplements are booming in the UK, with sales of the products up by over 74% in the last two years, at over £19m. Data from supplement retailer Vitamin Planet shows the scale of the demand. One of their most popular slimming products, MetaBurn, the first product to contain the three most popular slimming ingredients, raspberry ketones, green coffee bean, and green tea extract, saw sales increase by 3700% in June compared to the same week in May.

Web traffic to the site also rose by almost 2000% as customers clamoured to find out more about the secret to natural slimming. The retailer has now had to order an emergency air shipment to keep up with demand.

And it seems that the excitement doesn’t stop at the till, with hot ingredients like raspberry ketones inspiring almost 3,000 UK mentions on twitter in the last week alone, and green coffee bean bringing in just as many.

It’s not just the general public who are after a little helping hand in their search for a bikini bod. Emmerdale actress Roxanne Pallett recently admitted “I’m a big fan of the Kardashians and I love Oprah, and I’d heard from them both that they’d contributed to their weight loss with these Raspberry Ketone supplements that speed up your metabolism.”

Hollywood stars have also been getting in on the bikini body action, as a well respected Hollywood nutritionist, whose clients include Demi Moore, Katy Perry and J-Lo admitted “My clients have been going crazy for green coffee bean pills.”

How do these slimming aids work? 

Raspberry Ketones - Scientifically proven to improve the body's ability to burn fat. The fruit extract helps to increase your metabolic rate while slowly releasing energy, avoiding that sluggish feeling that can sometimes be associated with dieting. Results from a study concluded that Raspberry Ketones can help reduce body weight by speeding up processing of fat and also reduce the storage of fatty tissue. 
Green Tea extract - Contains a high concentration of polyphenols, which have been shown to aid weight loss in many scientific studies. The polyphenols work to increase metabolism and help the body to break down fat. 

Green Coffee Bean - contains chlorogenic acid which slows the absorption of glucose into the bloodstream after a meal, controlling the body’s blood sugar levels. Scientific studies have shown that participants who took Green Coffee Bean lost an average of 17 pounds during a 22 week study and saw a 10.5 per cent decrease in overall body weight and a 16 per cent decrease in body fat. The ingredient has also been shown to help to slow down the aging process of cells, generating healthy new ones in the body.

Nutritionist Kristen Brooks commented “Studies of the key ingredients in MetaBurn have shown that they significantly improve and aid weight loss offering promise to those wanting to shed a few extra pounds this summer. Taking slimming supplements such as MetaBurn alongside a healthy eating plan and regular exercise regime can help people achieve the health and weight goals they’ve always wanted”

A spokesperson for Vitamin Planet said “It’s clear that customers are looking for a helping hand to achieve their body goals this summer, and we’ve been inundated with orders and requests for information wanting to know the secret to these celebrity ingredients. MetaBurn has seen such lift as it contains the three most popular slimming ingredients to maximise its calorie burning effectiveness.” 

MetaBurn is priced £39.99 for 60 tablets from

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