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Aura townhouses tick all the boxes for downsizers

1st November 2014 Print
Aura, Byron housetype

New build homes close to amenities are what downsizers want according to research by Savills. The survey found that more than half of those aged over 60 said they would buy new, compared with just 31% of 30 to 39 year-olds. With more than 2 million homeowners aged over 55 planning to downsize in the next few years according to Prudential, this accounts for a substantial sector of the market. As a result, new build developments with good facilities and public transport links such as the townhouses at Aura in Cambridge are in high demand from downsizers.

Savills also found that downsizers often move from a family home in the countryside to a more urban location because they want local facilities and conveniences on their doorstep as they grow older. This is a key trend in flourishing cities such as Cambridge. The new three-bedroom ‘Byron’ townhouses at Aura are the perfect choice for downsizers looking for a well-designed and easy to manage home to enjoy as they grow older.

Andrew Loveday, Sales & Marketing Director for Countryside comments: “One of the main motivations when downsizing is to find a property that is easier to manage and requires less maintenance, so it’s no wonder that new build properties are popular. In our experience downsizers still want a decent sized house big enough for family to come and stay, which is why the ‘Byron’ townhouses are a great option. With Cambridge city centre close by as well as all of the fabulous facilities plus a new 120 acre country park, Aura ticks all of the boxes for downsizers.”

The Byron offers over 1,440 sq ft of living space arranged over three floors. A spacious open plan living / dining / kitchen area and cloakroom occupy the whole of the first floor, providing ample space for entertaining friends and family. On the second floor are the master bedroom with en suite, two further good sized bedrooms and a luxurious family bathroom. As security is a priority for many downsizers, the ground floor provides an integral gated carport with space for two cars, giving a secure place to park and peace of mind. A useful storage and utility area completes the ground floor.

Interiors are finished with a high quality specification that includes contemporary fitted kitchens with gloss white handleless units and complementing white composite stone worktop. A full range of energy efficient, integrated appliances are included and elsewhere low energy lighting, high efficiency boilers and energy smart meters result in lower running costs, which is often also a priority for downsizers. The sleek bathrooms have stylish white sanitaryware with chrome accessories and harmonising cream floor and wall tiles.

The enviable location of Aura on Long Road offers the best of both worlds. One on hand, it is bordered by mature woodland and extensive landscaping to make for a beautiful, green setting. On the other hand, Cambridge city centre with all of its attractions, shops and culture is just 1.5 miles away and the mainline railway station just over a mile away, from where it is an easy journey into Central London, meaning downsizers can get their fill of the high life. For more relaxing and leisurely pursuits, residents at Aura have easy access to the new 120-acre country park at Great Kneighton where they can enjoy walking and cycling – perfect for spending time with the grandchildren.

They will also be part of a friendly and exciting new community well served by a host of new community facilities.

Public transport from Aura couldn’t be better with the Cambridgeshire Guided Bus stopping just moments away offering regular services to the city, train station, Addenbrooke’s Hospital and the science park. A foot / cycle path running alongside the guided bus route provides an alternative travel option into the city. Cambridge train station offers fast and frequent links to London in as little as 53 minutes. Access to the nearby road network is also convenient, with junction 11 of the M11 only minutes away, offering a convenient route to Stansted airport in approximately 35 minutes.

The three-bedroom ‘Byron’ townhouses start from £695,000. For further information on properties available at Aura, visit

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Aura, Byron housetype