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e-GoodManners for Bikes launched to support Harley dealers

25th June 2008 Print
e-GoodManners, the UK’s leading automotive sales lead management company and part of Manheim Retail Services, has developed a new motorbike-specific system to support Harley-Davidson dealers both in the UK and internationally. As part of this development, e-GoodManners is integrating with Catalyst, the premier DMS system for bikes, to enable users to transfer data seamlessly between the two systems.

Following initial requests from motorbike dealers, and after consultation with major motorbike manufacturers, e-GoodManners for Bikes will now be rolled out to the Harley-Davidson dealer network. More than 75% of Harley-Davidson dealers in the UK have signed-up to e-GoodManners for Bikes, which is already established in Harley-Davidson dealers in Ireland and South Africa. A pilot programme will also to be set up in Australia.

e-GoodManners for Bikes enables dealer staff to manage bike enquiries by providing data capture of showroom and telephone traffic, which encourages best practice in the sales process, including the follow-up of every customer entered into the system. This results in increased levels of test rides and subsequent potential increase in sales. Key features of the system include a full contact management suite that ensures constant, effective contact with prospects and produces valuable reports from sales analysis to marketing effectiveness.

Alan Hazelhurst, Managing Director of e-GoodManners added: “The refining of our established lead management system, currently used by more than 1,500 car dealers, and the integration with Catalyst creates a unique partnership which has been warmly welcomed. It seems that up until now such a system has not been readily available and motorbike dealers who have signed up in recent months are already experiencing incremental sales.”