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AmazonFresh adds selection from Booths

15th October 2017 Print

Amazon has announced that grocery products from Booths, the award-winning grocer with 28 stores across the North of England, are now available on AmazonFresh. This is the first time a comprehensive selection of Booths’ groceries have been made available to customers online. AmazonFresh customers are now able to enjoy a fantastic selection of ready meals, cheeses and deli products amongst hundreds of other Booths products.

Founded in 1847, Booths is a family owned and run business with a strong heritage in fresh food. Each Booths store has its own unique identity and the company is universally committed to offering its customers a first class shopping experience. It offers a wide range of groceries and is proud of its unwavering commitment to quality. The grocer recently won Decanter magazine’s coveted Supermarket of the Year award, 16 Gold International Cheese Awards for their Booths brand cheeses and six Great Taste Awards for their range of handmade ready meals and puddings.

“We know customers love high quality ready meals, delicatessen and produce, and with Booths’ rich history and well-deserved reputation for providing the very best food, we think people across London and the South East will love what Booths has to offer,” said Ajay Kavan, Vice President, AmazonFresh International. “Our customers tell us they look for choice, value and convenience from AmazonFresh. That’s why we’ve added Booths to our great selection of products from Morrisons and Whole Foods Market as well as local shops and big name brands, brought together with same day delivery and the everyday low prices that Amazon is known for.”

“Booths has always been a Northern secret, but now our range of exceptional products will be available every day to a wide range of shoppers,” said Edwin Booth, Chairman and CEO of Booths.“This is good news for everyone. It’s a win for Booths, as we have wider reach for our products and it’s a win for the customer who can now have a taste of Booths country delivered to their doorstep.”

AmazonFresh is available in 302 postcodes across London, Surrey, Hampshire, Bedfordshire and Hertfordshire. Customers benefit from fast and flexible delivery, with one-hour delivery slots available from 7am to 11pm, seven days a week, and customers ordering their groceries at lunch can have them delivered in time for dinner. Customers in selected postcodes have three different options for same day delivery, including 10am for 2pm delivery, 12pm for 5pm delivery and 4pm for 8pm delivery.

AmazonFresh has rapidly expanded its selection to more than 180,000 competitively priced items, adding more than 50,000 products over the last year. Customers can choose from tens of thousands of grocery items from major brands including Morrisons and Whole Foods Market as well as Coca-Cola, Kellogg's, Danone, Warburtons, Walkers, Yeo Valley and many more. In addition to fresh fruit and vegetables, meat, seafood, baked goods, dairy and more, customers can choose from a wide range of home, electronics, pet supplies, toys, baby, health and beauty products. Customers can also enjoy breads, pastries and cookies from the AmazonFresh in-house bakery and shop from a selection of unique and exciting foods in the Foodie Trends curated store.

AmazonFresh customers can also shop from a broad selection of products from many of London's finest local producers, shops and markets including GAIL's Artisan Bakery, PRESS, C.Lidgate, Paxton & Whitfield, Forman & Field, Lina Stores, Konditor & Cook, and Chegworth Valley. These products are delivered as part of the customer's AmazonFresh order.

AmazonFresh offers everyday low prices across its entire selection. All perishable products have a guaranteed minimum shelf life and, with Amazon's Freshness Guarantee, customers can receive a refund if they are unhappy with the quality of the products they receive. If an ordered item is not available on delivery, customers will not be charged for the item and will receive a free substitute product in its place.

Prime members in eligible postcodes can sign up for a 30-day free trial of AmazonFresh. AmazonFresh is then available to Amazon Prime members for £6.99 per month with unlimited delivery for orders above £40. AmazonFresh is available via the Amazon.co.uk website or mobile app.

Amazon.co.uk has offered food and drink items for many years, having launched its Grocery Store in 2010, which features hundreds of thousands of ambient products including many niche, international and healthy options. In November 2015, Amazon.co.uk launched Amazon Pantry, a nationwide service exclusive to Amazon Prime members, offering more than 10,000 low-priced everyday essentials in everyday sizes, including food and drink, household supplies, baby and child care, pet supplies and health and beauty products.

A smaller range of fresh, chilled and frozen items is also available for Prime members through Amazon.co.uk's Prime Now service, which offers one-hour delivery or free delivery within a choice of two-hour same day delivery slots to customers in London, Hertfordshire, Surrey, Portsmouth, Birmingham, Manchester, South Yorkshire, Liverpool, Leeds, Newcastle, Glasgow and their surrounding areas. Prime members in selected postcodes in London and Hertfordshire also benefit from over 10,000 additional products from Morrisons, chemist John Bell & Croyden and Spirited Wines with Prime Now.