Continental extends exclusive Uniroyal partnership

A highly successful partnership set up in 2000 between Continental Tyre Group (CTG) and Uniroyal Truck Tyres UK, giving them exclusive rights to distribute Uniroyal brand truck tyres in the UK & Ireland, has been extended by a further five years.

With CTG’s renowned technical expertise behind it, the Uniroyal brand has established itself as a range of highly durable, competitively priced tyres to meet a wide variety of applications. These include light and medium urban delivery trucks, long-distance heavy trucks and trailers, urban buses and long-distance coaches, and mixed on-off road uses such as tippers.

This has enabled Uniroyal Truck Tyres UK, a subsidiary of leading national tyre company Kings Road Tyres (KRT) to build a strong following for the brand in the commercial vehicle sector. To support future growth, CTG, is investing in a new range of Uniroyal products to be introduced into the UK and Ireland in 2008.

Commenting on the renewal of the agreement, David Smith, Continental Tyre Group’s managing director, said: “Kings Road Tyres is one of the largest and most professional tyre wholesalers in the UK and Ireland. Over the last five years we have been delighted at the way in which they have grown the Uniroyal truck brand. Their customer base and strategy complement ours to give the widest possible coverage both in geographical and application terms. We look forward to working even closer with them in the future.”

Peter Gaster, Group Managing Director of Kings Road Tyres, said: “Uniroyal Truck Tyres has been a successful contribution to the KRT Group but is an entirely independent subsidiary providing complete brand support and marketing. This reflects in the loyalty that has been built up between supplier and customer and the Uniroyal team will continue to promote the qualities that make Uniroyal Truck Tyres such a good investment. The new contract between us and CTG underlines the success of our partnership and the decision we took in 2000 which will now continue for at least another five years.”