iF Design Award for Continental Truck Visual Imagery

MetaDesign, the Berlin agency hired by Continental’s Commercial Vehicle Tyres division has been presented with a prestigious design award for its outstanding work in Visual Imagery on the new Continental Corporate brochures.

The award, presented at the recent iF Design Awards ceremony, was decided by an independent 16-member jury on behalf of the iF Industrie Forum Design e.V. based in Hanover.

The creative idea behind the new brand communication was to orient product advertisement around customers. “It is our customers who deliver our bread, take our children to school and build our houses,” says marketing manager Dr. Michael Korpiun. “It was therefore only logical to put them at the centre as ‘everyday heroes’.”

In line with the increasingly global presence of Continental, the pictures were taken in Sao Paolo, Brazil, and in Shanghai, China as well as Europe.