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Triumph Motorcycles’ sales grow by 10%

28th November 2007 Print
Triumph Motorcycles announced strong sales and continued positive growth for the 2007 financial year, which ended on 30 June 2007.

Group turnover rose by 10% from GBP 200 million (USD 400m) to GBP 220 million (USD 440m). In the year under review, sales of Triumph motorcycles rose by 10% to 41,125 units. The operating profit, before interest and tax, grew by 22% to GBP 12.6 million (USD 25.2m).

The launch of the Triumph Tiger in late 2006 and the continued success of class leading machines such as the Daytona 675, Speed Triple and Rocket III, plus the enduring popularity of Triumph’s retro classics, have all contributed to this strong sales performance.

Tue Mantoni, Commercial Director comments: “Triumph has grown steadily year on year for the last few years, which has given us a very solid business platform. This year’s figures continue the trend, despite tougher conditions in the US market, and demonstrate clearly that Triumph continues to be a dynamic and profitable business.”

Mantoni continues: "A significant contribution to our growth in sales stems from the successful launch of new products and the work we have done with our global dealer network. The consistent, positive performance allows us to continue to invest strongly in R & D and also to attract stronger dealers, who are crucial to deliver our vision of providing outstanding customer experiences.”

The strategic focus for 2008 remains sustainable and profitable growth. Triumph’s 2008 financial year has started strongly with the successful launch of two new models. The new Street Triple has redefined the middleweight streetfighter class, while the most recent addition, the Rocket III Touring, provides consumers with the ultimate machine for long distance touring.