Where Are You Now? Mobile!

Location based social networking community WAYN.com (‘Where Are You Now?’) aims to help you make the most of your whereabouts thanks to the launch of its mobile service, giving users access to global people and places search from their pocket.

Users can check their messages, account, profile, research their locality, find people based on location, plus update their own status and whereabouts wherever they may be.

Matt Jerwood, director of business development at WAYN.com comments ‘Our name says it all. ‘Where Are You Now?’ should be available anytime, anywhere to allow people to make the most of where they are now; whenever ‘now’ is, and wherever ‘where’ is!”

Location based services are set to be core to WAYN’s offering and mobile is a natural next step, as they allow users to update their location and add trips on the move, find local services when travelling, and connect to other members in the same area in order to meet up or share experiences.

The site was recently ranked by Nielsen Netratings as the seventh most popular site accessed from a mobile phone in the UK, despite no mobile-specific version previously being available.

“Anyone coming to the site via their mobile phone will now be offered the new mobile version for a better experience” says Jerwood whose past mobile experience includes mobilisation of lastminute.com and Maxim magazine among others.

WAYN.com has 12 million users in 193 countries and has introduced a number of offline travel services for members including travel insurance, an international global SIM card, and a downloadable mobile translator in 17 different languages.

WAYN Mobile can be accessed from GPRS enabled handsets at m.wayn.com.