LV= employees break Guinness World Record

Employees of insurance and investment group LV= have broken a Guinness World Record by collecting 952 used mobile phones in just one week and donating them to charity.

The mobile phones were collected by 3,800 LV= employees across 28 LV= sites around the UK, and will be recycled or refurbished for re-use. All the money raised by recycling the mobile phones will go to the Great Ormond Street Children's Hospital 'Kiss It Better' Appeal. This national charity raises money to help children with cancer.

A further boost for the appeal will come from LV= matching £ for £ the money raised by the recycling or reuse of all the mobile phones.

Mike Rogers, LV= Group Chief Executive, said: "This initiative has really captured the imagination of our employees. The spirit they have shown in rummaging around at home for all their old mobiles, to raise money for Great Ormond Street Children's Hospital, has been outstanding. One person alone brought in 15 old mobiles! Of course it's great to be a Guinness World Record holder, but it is far more rewarding to know that the efforts of our employees will significantly help Great Ormond Street's ‘Kiss It Better' Appeal and make a difference to those children who need it most."