Barclaycard launch Waterslide iPhone game

Barclaycard has launched a free iPhone game to coincide with the next airing of its acclaimed Waterslide advertising campaign. The game, called Waterslide Extreme, is a first for the financial services industry and reinforces Barclaycard's commitment to embracing new ways of connecting with current and potential customers.

The game, developed by fishlabs and Dare for Barclaycard, has nine levels with the objective to steer a character down an increasingly difficult waterslide in the quickest time whilst collecting points and avoiding objects along the way. Visitors to an Apple Store or ITunes can download the application for free from mid July.

Paul Troy, Head of Advertising and Sponsorship at Barclaycard, said: "The launch of the iPhone "Waterslide Extreme" game is a first in financial services. The Waterslide ad has engaged millions online and this game gives consumers the opportunity to go on the Waterslide themselves."

CEO & Co-Founder Michael Schade, from fishlabs said: "We expect the game to be a great success from the feedback we received from the customer testing. It is great to work with a client such as Barclaycard that wants to do something different and fun and we are delighted with what we have produced."

The concept for the mobile game is taken from Barclaycard's latest advertising campaign that demonstrates the ease of contactless payment.

The highly acclaimed Waterslide TV advert returns to UK screens this evening (Friday), with kick-off spots during Coronation Street and Big Brother's latest eviction show.

Barclaycard continue their innovation drive by being one of the first brands to use Sky's new green button technology, providing consumers with behind the scenes footage of how the TV ad was made. An animated introductory spot to the 40" Waterslide advert has also been created in partnership with Sky to invite viewers to engage via their green button.

The Green Button campaign will launch in Sunday nights episode of House on Sky1.

A demo of "Waterslide Extreme" can be viewed online at youtube.com/watch?v=0wDx6JJpLH0