Happy Birthday Madge & Michael

As pop legends Madonna and Michael Jackson reach their 50th birthday, they now join the 50+ generation, forming one of the most important segments of society collectively holding 91 per cent of savings and current account assets, 43 per cent of ISA assets and 33 per cent of shares. Now they too are eligible for Abbey's 50+ Saver, paying highly attractive rates of up to 6.50 per cent.

The 50+ generation have been so successful that Abbey research in 2007 revealed that their personal wealth in the UK was greater than the GDP of every country in the world except the USA.

Moreover, the 50+ generation now consider themselves a young and vibrant generation. 69 per cent consider themselves more comfortable, 58 per cent more astute and 55 per cent fitter than their parents were at the same age.

Reza Attar-Zadeh, Head of Savings at Abbey, said: "We launched our 50+ saver account to create an account that reflects the status of the over 50s, offering highly competitive rates to encourage saving for those enjoying the prime of their life. Not only is it offering rates of up to 6.50 per cent, penalty free easy access on withdrawals but is also backed by the strength of one of the world's biggest banks, Santander"

Abbey's 50+ Saver account is designed exclusively for people aged 50 or over and has been designed following consultation with Abbey customers. The account offers: -

Rates range from 5.60 per cent up to 6.50 per cent AER depending on the amount invested
Includes a bonus of 0.75 per cent up to 1.15 per cent, depending on the amount invested, for 12 months following the opening of the account
A minimum opening balance of £1, maximum deposit of £2m
Account is accessible by telephone, post, internet and cash machine
Interest can be credited monthly to a suitable Abbey account

Customers can apply for the 50+ Saver account by telephoning the customer help line on 0800 234 6065 or online at abbey.com