UK holidays good for the environment but bad for the pocket

The National Consumer Council (NCC) today calls for collective action on climate change by urging government, business and regulators to address the domestic tourist industry and make UK destinations more attractive and better value for consumers.

As record numbers of Britons fly abroad, the NCC argues that far more could be done for climate change by making UK holidays better value, in particular by reversing the high costs of rail fares, accommodation and leisure facilities.

Despite the UK being hit by floods this summer, a new report from NCC reveals that many people think Britain is becoming warmer and a better place to spend holidays. Around one in three (32%) say they are prepared to switch future holiday plans to avoid flying. But, in the face of high costs and inertia, only one in twenty five (4%) do so.

Examples emerging from research show that:

Barcelona is cheaper than Blackpool. For example, the total cost of travel to Blackpool with accommodation in mid-August can work out more expensive than a similar trip to Barcelona. A return flight with seven nights’ accommodation costs £518. This compares to £554 for a return train ticket from London to Blackpool and a week’s accommodation.

Planes are cheaper than trains. Seven in ten people have decided not to travel by train because of the cost of a ticket, according to fellow consumer organisation Passenger Focus. Only 40% of people who do travel on trains feel they are getting value for money. However, the vast majority (80%) would travel more on trains if the fares were a bit cheaper.

Ed Mayo, NCC Chief Executive said: ‘Our island has much to offer – from beautiful countryside to historic towns and cities. But, if costs are high and customer service is poor, then people will continue to fly abroad.

‘People are increasingly being asked to think before flying, but poor value at home means that this is a stick without a carrot.’

While there is nothing government or industry can do about the weather, both can work together to help make the UK an attractive and affordable destination for the British consumer so that the more sustainable holiday is an easier option. For example:

industry could ensure that the quality of hotels, leisure facilities and customer service are on par, if not better, than overseas;

rail fares could be reduced to coincide with the school summer holidays; and

government could help by exploring ways to reduce the cost burdens for hotel stays and the tourist industry.