Three-quarters of Brits to spend the same or more this Christmas

Shoppers are not letting the economic downturn affect their Christmas cheer as nearly three-quarters (74 per cent) claim they will spend the same or more on gifts as they did last year.

Research by Direct Line Home Insurance reveals that nearly a fifth of UK adults (16 per cent) believe they will spend more on Christmas presents this year, whilst over half (58 per cent) are hoping to stick to spending the same amount.

This may mean the tradition of giving gifts will remain as strong as ever but many claim they are shopping ‘smarter' in order to bag a bargain. Whilst a fifth (20 per cent) claim they buy their Christmas presents early to spread the cost, over one in ten (10 per cent) are aiming to do the complete opposite and plan to finish the bulk of their Christmas shopping on Christmas Eve.

Typically, each adult says they will buy gifts for ten members of their family and close friends, totalling an average of £407. The research shows that women will typically buy for more people (average 12) than men (average eight).

Andrew Lowe, Head of Direct Line Home Insurance, comments: "As ever, the nation is fully embracing this year's Christmas festivities. However, for many buying gifts, it means shopping much smarter to get the most for their money. Our research shows many are keeping an eye out for offers and discounts so they get the best deals on presents they are planning to buy - whether this means starting shopping earlier or leaving it until the last minute hoping for reductions."


Three-quarters (75 per cent) claim they will have their shopping out of the way a week or more before Christmas

Women (82 per cent) are more organised than men (66 per cent) and plan to complete their shopping a week or more before Christmas

One in ten women (10 per cent) say they shop for gifts all year round (compared to six per cent of men)

Over a quarter (27 per cent) claim they buy presents all year round when they see something they like for someone

The research also looked at the places people store their gifts. Over half keep their gifts hidden away in a wardrobe or cupboard (51 per cent), whilst others keep them tucked away under the bed (eight per cent), under the tree (13 per cent) or in the loft (seven per cent).

Lowe continues: "The research shows the average gift is worth around £40, so come Christmas Day many householders will find the value of their possessions has increased. The New Year is a good time for householders to re-assess the value of the contents within their home to ensure that they have adequate insurance cover for unforeseen events such as burglary, fire or storms."

From 1st December to 15th January, Direct Line increases its home contents insurance by £5,000 or 10% of the sum insured (whichever is greater) to cover Christmas gifts stored in the home.

For further information, visit directline.com