100k bikinis sold – Are you ready for the beach?

With the news that supermarket giant Asda has sold 100,000 units of their £3 bikini in just a week it seems that there is going to be no shortage of skin on display this summer. Whilst many of those wishing to show off their bodies may already be perfectly toned, most will not be quite so confident, but with the release of the aptly named fitness DVD, The Beach Bum Workout, help is at hand to look great by the pool this year.

The Beach Bum Workout DVD guides users through the process of toning up those all important trouble zones in a regime designed specifically for the purpose of getting ready for the sun in as little as four weeks.

Designed for different fitness levels, the workout incorporates a series of routines to help lose fat and sculpt curves through an effective mix of calorie-burning cardio exercises, conditioning, and a healthy eating plan.

Targeting the key areas of the body, the routine will ensure that not only the bum, but also the legs, tum, and arms are ready to be bared. Helping to further boost confidence and ensure that women get the most from the DVD, the 'Suits You' chapter gives advice about the best swimming costume for different body shapes.

The Beach Bum Workout DVD, set for release on 19th May 2008, is the only workout designed to help women achieve a toned physique with the specific purpose of getting ready for the summer. Providing an added boost to achieving the desired result, each copy will include a free guest membership for use at LA Fitness gyms, along with a £50 Airtours holiday voucher to help make the most of the summer break.

With a realistic claim to help the user shed pounds and tone up in as little as four weeks, now is the time to take action and tone up ready to step out confidently this summer.

The Beach Bum Workout DVD is released 19th May 2008, and will be available from all good retailers, RRP £15.99.

Find out more at Beachbumworkout.com.