Size Doesn't Matter When Women Shop

As women around the country hit the sales, a new survey by tescodiets.com reveals that nearly 40% of women have bought clothes they knew were too small, promising themselves they would slim into them - with 70% admitting that the items are still hanging in the wardrobe unworn.

And nearly a quarter (24%) of women have bought clothes that they knew were too small because they just couldn't bear to buy the next size up.

The survey also reveals that an overwhelming 82% of us would be happier if we were thinner and that nearly a quarter of us (22%) make a promise to "start my diet tomorrow" almost every day.

Kellie Collins, tescodiets.com nutritionist says: "Buying clothes that are too small is never the answer. It's best to lose weight with healthy eating and some exercise first, then treat yourself to a spending spree as a reward for dropping the extra pounds."

According to Trinny and Susannah, some of the golden rules for sales shopping in their new book "Trinny and Susannah - The Survival Guide" are:

- Don't shop when you are really hungry.

- Do take a break for lunch

- Don't take endless items into the changing room in the wrong shapes and colours for you

- Do know the rules for dressing your body shape and which colours suit you

- Don't overspend recklessly

- Do set yourself a budget for the day and stick to it

The survey also reveals that whilst nearly all of the women questioned (98%) said it would bother them if they put on half a stone, the vast majority (70%) said they wouldn't care one bit if their partner gained half a stone.

Tescodiets.com is the UK's largest online dieting service. The website has an unrivalled choice of 15 different meal plans, all of which can be personalised by the team of nutritionists to suit individual tastes and requirements.

The website offers excellent support, both from the tescodiets team as well as from other dieters, information about fitness and exercise. The service costs £2.99 per week and is available either via tescodiets.com, or via Tesco pharmacy counters.