Fat-busting fads: Why women fail at dieting

All women diet but 57% of them say not one of the diets they've tried has worked! Brits are bombarded with information on dieting wherever they go, and as a result are trying every fat-busting fad there is. Every woman polled had tried some form of fad diet or eating regime but 57% said no diet had actually worked for them in the long term.

The research conducted by My Health Coach, a new weight management game on Nintendo DS shows a serious national obsession with diets.

Only 5% of British women can say they never think about dieting or weight loss. 14% think about it on a weekly basis and 12% think about dieting or start a new diet every single day. This obsession appears to be caused by social pressures with 48% of women saying they feel they're expected to live up to catwalk models.

Although we clearly do want to be slimmer, 51% of women said they lack the motivation to make it a reality. Over a third fail to facilitate themselves in weight loss by exercising alongside their diet. These findings beg the question: are we asking too much of ourselves in terms of body image or are we not pushing ourselves hard enough to achieve our goals?

For more information visit Myhealthcoach.com.