The Atkins diet is back

Atkins, one of the world’s leading weight control brands, is back, bigger and better than ever before with the introduction of the new improved diet, ‘Atkins Nutritional Approach’, and the new reformulated bars. Dieting on the go can be difficult, but with the Atkins bars it couldn’t be easier.

Five new, improved Advantage bars; Chocolate Brownie, Chocolate Decadence, Chocolate Hazelnut Crunch, Chocolate Peanut Caramel and Chocolate Orange, as well as the new Day Break bars; Almond Cranberry, Chocolate Chip Crisp, Cappuccino and Strawberry Crisp, are set to launch in November, all with a new, improved taste and texture.

The journal of the American Medical Association ranked the new Atkins plan as the number one approach for overall weight loss in a 2007 NIH (National Institutes of Health) funded study and this announcement has marked the turnaround and comeback of one of the diet industry’s most powerful brands.

The result of this two year study proved Atkins to be the most effective in achieving weight loss through trials, as well as supporting cardiovascular health with improved cholesterol profile results. The ‘Atkins Nutritional Approach’ has seen many improvements and now introduces ample vegetables and, in later phases, more nutrient-dense carbohydrates like fruit and whole grains.

The Atkins bars contain approximately one gram of sugar, high levels of protein, fibre, good fats and reduced levels of refined carbohydrates. They have also undergone a packaging overhaul with eye catching designs and clearer information, all providing a guilt-free and nutritious pick me up that fits into any busy schedule and can be enjoyed from day one when following a low carbohydrate diet such as the new ‘Atkins Nutritional Approach’.

Atkins’ bars are a perfect way to combat hunger and sweet cravings, making it easy to follow and maintain a healthy balanced, low carbohydrate diet. They will be available in Boots and Tesco stores nationwide from November and online at lowcarbmegastore.com and avidlite.co.uk. The Atkins bars start at £1.09 each for the original Endulge Bars (in Boots now), £1.89 each for the new Advantage range and £5.49 for a Day Break multipack.

For more information on the new ‘Atkins Nutrional Approach’ diet, log on to Atkinsuk.com.