Sex shopping doesn't have to be dirty

Leading digital marketing agency bigmouthmedia has taken up the challenge of making adult retailer Coco de Mer the biggest name in luxury erotic boutiques. The search engine optimisation agency will spearhead online strategy for the company, whose fashionable London store boasts a host of A-list clientele.

Launched in 2001 by Samantha Roddick - daughter of Body Shop founder Anita - the firm is already widely credited with bringing a much-needed touch of class to the world of adult entertainment and has asked bigmouthmedia to help take it to the next level.

“This is an exciting opportunity for us in a very challenging field. They are a sexy company and we are Europe's sexiest digital marketing operation, so we seem to be a perfect fit,” commented Lyndsay Menzies, managing director of bigmouthmedia UK.

“Some companies might harbour concerns over working with the adult entertainment sector but in this case we didn't hesitate for a second. Coco de Mer is a vibrant, classy brand, and we're very much looking forward to building a forward-thinking, mutually beneficial relationship.”

The deal unites two of Britain's hottest entrepreneurial talents. Roddick is widely renowned as a businesswoman and role model for young entrepreneurs, while Leach's remarkable success in international commerce has seen him tagged as one of the digital media industry's most influential figures.

With global sales of adult interest goods and services continuing to climb, the sector represents a significant chunk of the online retail market. According to internet analysts Hitwise, adult retailers account for 11% of all UK web hits and generate an estimated annual turnover of £3.8bn.