Money (still) can’t buy me love

Around 2.2 million Brits claim to have ended their last relationship because of money issues according from new research from internet bank cahoot. However, despite this experience, the research shows these people are no more likely than the average singleton to be attracted to a healthy bank balance in their next relationship.

According to cahoot, money problems are one of the top ten reasons for relationships failing. It rises to number three amongst cash-strapped 35-44 year olds, with only ‘falling out of love’ (21 per cent) and infidelity (17 per cent) coming above the 12 per cent citing cash as the reason for splitting up.

Mathhew Timms, Director of cahoot, said: “Financial incompatibility is relatively common, with money causing over 2 million of us to end our last relationship. So while you don’t want a new partner to think that you are attracted to them solely because of their bank balance – and it is hardly the most romantic Valentine’s Day subject – it is worth talking about your attitudes to cash early on in the relationship as it can avoid problems later on.”

The research found that a good sense of humour is the most attractive quality in potential partners for single Brits (89 per cent), followed by good looks (45 per cent). A successful career and a healthy bank balance were somewhat further down the list – appealing to 25 per cent and 11 per cent of singletons respectively.

The cahoot study found that a healthy bank balance was more important for older Brits; 15 per cent of 55-to-64 year olds and 14 per cent of over-65s claim they pursue profitable partners compared to just seven per cent of 35-to-44 year olds.

Regional findings

The research found that Scots were most likely to learn from their mistakes. Almost one in ten (9 per cent) Scots have had a relationship fail due to money problems however they were most likely to be looking for a healthy bank balance (18 per cent) in future partners.

Those in the North of England (8 per cent) and Wales and the South of England (9 per cent) were least likely to be seeking a wealthy partner.