Ann Summers knows good sex

Following the huge success of Ann Summers’ premier Viral Academy launch campaign, Ann Summers are delighted to announce the launch of their second viral concept, ‘Ann Summers Knows Good Sex’ to coincide with the launch of the much-anticipated Sex and the City feature film.

An impressive 39 design agencies submitted a range of alluring ideas for blending the seductive essence of the Ann Summers brand and the upcoming Sex and the City feature film, but it was The Cowan Group who snatched the coveted commission.

Inspired by the innovative interpretation of love and life in the big city as seen through the eyes of the now infamous fashionista Carrie Bradshaw, ‘Ann Summers Knows Good Sex’ creative director Darren Shea and team came up with the perfect concept to epitomise both Ann Summers’ and Sex and the City’s sophisticated, sexually empowered modern woman.

Creative Director for Cowan Group, Darren Shea, said: “We’ve taken the ‘will they, won’t they’ premise of the film and added a bit more Ann Summers sexiness to it… Mr. Big will make an appearance, but not how you may think!”

Julian Baker, Marketing and Business Development Director for Ann Summers, says: “We are delighted with the outcome of this latest viral campaign, and to be able to move the creative platform forward with such a talented design agency as The Cowan Group. With Ann Summer’s notorious links to Sex and the City through the now infamous Rampant Rabbit, it made perfect sense to celebrate the feature film launch with a campaign inspired by the iconic story of the modern woman.”

For more information visit Annsummers.com.