Match.com notches up 1,000,000,000th connection

Over one billion emails and one billion winks have been sent globally on the match.com site since 2001. To celebrate these major milestones and demonstrate its commitment to keeping members at the heart of the business, the world’s biggest online dating site* is launching the ‘match100’ consumer panel at a glamorous event in central London this Friday.

These milestones are proof that online dating is the new natural way to find love in the 21st century. Email conversations are sparking into romance across the UK with hundreds of thousands of successful matches being made every year.

match.com is committed to building on this success and providing members with the best possible chance of finding love by listening to customers’ feedback to continually improve the site and service. A philosophy that has led to the creation of the ‘match100’ - a panel of match.com customers, past and present, ready to share their experiences and dating tips. The UK ‘match100’ is the first panel of its kind in the world of online dating.

Like the match.com community itself, the ‘match100’ is composed of men and women of all ages and backgrounds from across the UK . Some have found love through the site and others are still having fun looking. The responsibility of this group is to consult on new services and provide a valuable on-the-ground view of the search for love in 21st century Britain . The first task for the ‘match100’ is the compilation of an “insider’s guide” to online dating drawing on and sharing their own experiences. Who better to provide advice about online dating, than the people who are out there doing it?

Jason Stockwood , MD International for match.com commented:

“Ten years on from the launch of the very first dating websites in the UK , online dating has hit the mainstream. Today, everyone knows someone who’s trying it because dating online is the new natural way to find love. We have always placed the needs of match members at the heart of our business because looking for love is such a personal experience. The ‘match100’ is a vocal, diverse group of all ages from across the nation and their opinions and experiences will make a huge impact on our business.”

*Guinness World Records