Is it the thought that counts on Valentine’s Day?

If you're already racking your brain for the perfect way to show your partner you love them this Valentine's Day, you'll be surprised to hear you're far from alone. According to a new survey, on average people tend to plan the perfect Valentine's Day surprise for their nearest and dearest 9 days in advance.

Surprisingly, the survey also reveals that men plan further ahead than women when it comes to Valentines. Perhaps they know better than to forget!

But if you are preparing to make a grand gesture on the 14th, beware. Over a quarter of people polled (28%) revealed they would be suspicious of such extravagant behaviour. This year in particular is all about using the little things to say 'I love you' - especially as the new research by Lindor shows that the age old adage 'it's the thought that counts' really does ring true.

Nearly 80% of those polled said the most important thing about a Valentines gift is the thought behind it. So expensive restaurants are out and smaller gestures are in. Good news for those of us without any plans yet for the 'big day' - we've still got time to make that special effort without breaking the bank.

Relationship expert Sam van Rood, believes love and romance is getting back to basics for 2009. He says, "This February 14th a budget Valentine's will win you more romantic brownie points than splashing out on expensive presents. Thoughtful, simple gifts are all you need to show your partner you love them. Gold diggers aside, the majority of women look for equality in a relationship which results in a more considerate form of romance where it's the thought that counts.

“Popular gestures that women all over the world love are small but beautiful gifts which include running a bath for a partner surprising her with a babysitter for some me (or us)-time or simply buying her favourite chocolate - actions which revealed both consideration and an appreciation of the other partner's individual needs and wants."

For more information visit Lindt.co.uk.

- On average people tend to plan Valentine's Day 9 days in advance
- 77% say the most important thing when buying a gift for a partner is the thought behind it
- 43.5% will be spending up to £50 on a Valentine's gift this year
- 40% will not be buying a gift this Valentine's gift this year.
- 28% of people would be suspicious if their partner made a grand gesture for Valentine's Day (e.g. fancy dinner, being whisked away)