Taste the finest chocolate from Madagascar this Christmas

Malagasy, the first Equitrade chocolate for real connoisseurs is now stocked in Sainsbury’s across the UK – with sensational award winning taste and so much more.

This Christmas, chocolate lovers nationwide can taste the sensation that is Malagasy’s fine, freshly crafted, award winning Equitrade chocolate as it hits Sainsbury’s shelves across the UK.

Malagasy chocolate is not only harvested in Madagascar, but also processed and packed to international requirements within the country, this makes Malagasy’s Mora Mora and Sambirano the world’s first Equitrade products.

Malagasy is the language of Madagascar, a lush, fertile island known as “the jewel in the Indian Ocean”, world-renowned for its remarkable biodiversity and widely recognised and acclaimed by chocolate connoisseurs as a country that produces the world’s finest cocoa beans.

There are two Malagasy chocolates available at Sainsbury’s, Mora Mora (a Malagasy expression meaning ‘quality is patience, patience is quality’) a fine, mellow and velvety smooth chocolate and Sambirano Grand Cru a dark, intense fine chocolate. Both are gaining a reputation amongst leading British pastry chefs and chocolate connoisseurs as bars of true distinction.

Ben Wheeley, Chocolate Buyer from Sainsbury’s said, “We think our customers will love the Malagasy chocolate range. Not only do the products taste fantastic but the Equitrade principle of trading is making a real difference to the people of Madagascar.”

Malagasy’s Mora Mora recently won the World Chocolate Silver Award presented by the Academy of Chocolate and Alex Rast, on leading fine chocolate website seventypercent.com, describes Malagasy’s Sambirano as “nothing short of perfect…one of the great chocolates of the world”. Ethical Consumer Magazine voted Malagasy’s chocolates as one of most ethical chocolates on the market.

Neil Kelsall, Managing Director of Malagasy Ltd., added, “At Malagasy we grow and ferment the world’s finest cocoa in Madagascar and we do not export this commodity, instead we craft it into a fine and unique chocolate at source in Madagascar. We call this process Equitrade, which is based on a simple yet fundamental idea that taste is better than charity.”

The Malagasy journey starts in beautiful forested plantations of the Sambirano valley in northwest Madagascar, with its perfect microclimate and fertile soil. This is where Malagasy cultivates, selects, ferments and dries a careful blend of the world’s finest Criollo, Trinitario and Forastero cocoa beans.

The fermented and dried beans are transferred to the temperate Hauts Plateaux, where the Ramanandraibe family carefully roast, conch, refine and temper the beans, crafting chocolate within days of harvesting and preparation. The resulting chocolate has notes of citrus, spice, wood and coffee that requires no flavourings or vanilla to be added to spoil the taste sensation.

Malagasy – The Language of Flavour – Malagasy.co.uk

Equitrade – Taste Is Better Than Charity – Equitrade.org