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Like all new homes at Willow Lake, the ‘Kendal' enjoys a high standard specification, including gas central heating, double glazing and a kitchen with built-in oven, hob and hood. "This scheme just couldn't be more straightforward," says Jason Colmer, Regional Sales and Marketing Director.

"The purchaser owns 100% of the property from day one and is free to make payments during the 10 year period to suit their individual circumstances - this could mean up to three smaller payments, repaying the total amount early or waiting until the end of the period. We believe that this is just the sort of simple and effective scheme that buyers are looking for at the moment and we're expecting a great deal of interest from savvy buyers."

Within easy reach of central Milton Keynes - recently named by The Sunday Times as the fourth best place in Britain to make an investment in property - Willow Lake also enjoys a location close to Buckinghamshire's open countryside.

The development will feature a range of facilities within easy walking distance, comprising a primary school, a recreational park, a hotel and leisure amenities. A supermarket, nurseries and schools, and a choice of pubs and restaurants can be found a short distance from the development.

For commuters, the A5 and the M1 are just a few minutes' drive from Willow Lake, while services from Bletchley railway station to Euston put the capital just over an hour away by train. Those travelling further afield will appreciate that Luton Airport is a 40-minute drive from the development.

As an alternative to the Easy Start scheme, George Wimpey's easymover programme offers a range of special incentives on selected properties including support for first time buyers - while customers with a house to sell can reserve their new home and then sit back and relax while the housebuilder helps to find a buyer for their current property.

For further details about Easy Start, including full terms and conditions, speak to the sales executives by visiting the Willow Lake Sales Centre, located off Drayton Road, and open Thursday to Monday from 11am to 5pm or log on to Georgewimpey.co.uk/easystart.