All gone at West 1

Morecambe’s residential housing market is moving in a new direction thanks to Rowland’s sell out success, West 1. Rowland’s dramatic transformation of the former Grosvenor Hotel site has gained widespread acclaim from local residents who recognise the value of new investment in Morecambe – including the hotel’s former owners Les and Doris Webber, who will be among West 1’s first residents.

Located on Sandylands Promenade, West 1 is Morecambe’s first seafront development in over a decade – and it’s set an impressive benchmark in standards. Rowland has been praised for its quality of design and high specification, factors that saw the development sustain high levels of interest and a consistent run of sales.

A run of five recent sales saw the final opportunities to reside at West 1 run out, with all 37 one and two-bedroom apartments now claimed.

Rowland has taken the first bold steps to address pent up demand for new property in Morecambe and now an influx of developers and investors are targeting the resurgent area as an investment hotspot.

Andy Finch, sales and marketing director for Rowland, said: “From the day we launched sales there was a real feeling of excitement and opportunity among Morecambe buyers. The reaction was so positive, 35 % of apartments had sold in under two hours and we reached the half way sold milestone in just three weeks.

“The redevelopment of this landmark site was a huge responsibility. We wanted to create a statement and build a development local people could take pride in. It was important for Rowland to set a high standard with West 1, to create a culture of excellence for the new wave of developments Morecambe is now successfully attracting.

“The feedback we’ve received has proved we’ve given the people of Morecambe exactly what they’d been waiting for – not just any old new development, but one that is thoughtfully planned, stunningly designed and perfectly located.”

Rowland has current and forthcoming developments across the North West, including Wirral, Mossley, Manchester, Monton, Chorley, Stockport, Liverpool and Bolton. To find out more about the range of options and to keep abreast of the latest news visit Rowland.co.uk.