KLM launches Bluetooth trial at Schiphol

KLM Royal Dutch Airlines has launched a trial at Amsterdam Airport Schiphol involving the transmission of messages to travelers using Bluetooth technology.

Bluetooth is a short-range wireless communication platform for portable devices such as mobile phones and electronic organizers. Travelers who are within range of the Bluetooth transmitter automatically receive messages from KLM, but only if they have activated the Bluetooth function on their electronic devices.

The introduction of this so-called BlueCasting system is in line with KLM’s ambition to connect with its customers via innovative channels of communication. The trial was developed in collaboration with the Amsterdam-based Lost Boys company.

Travelers currently receive an animated image encouraging them make use of internet check-in facilities to avoid long queues at check-in. The message includes the text: “Check in online, avoid queues.” Travelers will only receive the message once. If they have momentarily been outside the transmitter’s range, they will not receive the message a second time.

The BlueCasting trial will run until February 4, 2007. KLM will subsequently assess whether passengers appreciate being approached in this manner and if further functionality can be added to enhance customer service.