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KLM announces restyled Flying Blue programme

5th August 2008 Print
To capture the dynamic success and innovative spirit of the first 3 years of Flying Blue, KLM have completely redesigned the look and feel of the programme, uniting the corporate colours of Air France and KLM in a modern, stylish look.

This new design underlines the closeness of the two founding airlines, while opening up the programme to new carriers that are adopting Flying Blue as their own programme.

Part of this exciting initiative includes new membership cards. These have a stronger sense of unity, while reflecting the unique character of each membership tier. All member communication has also been refreshed.

If you own a previous design card, it is still valid until you receive a new one. The cards will be renewed during the next annual level checks based on expiry date for Elite members and gradually for Ivory members.