Simply Yours competition a big hit with fashion lovers

At the Simply Yours head quarters, the New Year has started successfully with a flurry of fashion lovers entering the plus size lingerie specialist’s lingerie design competition.

A broad range of inspirations have been used to create the impressive array of colourful designs sent in by entrants from around the UK, which can now be seen on the ‘From Brief to Bra’ fanpage on Facebook. From old Hollywood glamour to punk rock, entrants are being encouraged to let their creative juices flow freely.

The judges at the Simply Yours head offices have started looking through the designs sent in by lingerie lovers and fashion students alike, but there is still time to take part. You don’t need any previous experience – just a great idea!

Go to facebook.com/FromBriefToBra, a Facebook page dedicated to the lingerie design competition, for full details. The fanpage also includes top tips, design how-tos and discussion forums for you to ask Simply Yours questions as well as swap design ideas and opinions. Alternatively entrants can view details at simplyyours.co.uk.

The winner will see their design brought to life in the Simply Yours Spring/Summer 2011 underwear collection, appearing both in the Simply Yours catalogue and online at simplyyours.co.uk. They will also be involved in the development of the lingerie, working with expert designers and lingerie buyers from the Simply Yours team, from the materials sourcing stage right through to the final product photoshoot.

The successful design will sit alongside underwear from famous names such as Freya, Panache, Pour Moi and Wonderbra, as well as a stylish control wear collection designed exclusively for Simply Yours by Gok Wan.