Ford Focus hits used market

Ford’s new Focus was launched into the used car market in a sale staged at BCA Nottingham on June 3. One hundred franchised dealers attended the event, with forty bidding over the Internet via BCA’s Live Online service.

Eight New Focus cars were offered and sold in a sale that featured 140 cars direct from Ford.

Bidding was fast and furious as the first Focus models were offered, with online bidders securing two of the cars. The New Focus sold for up to 78% of current list price (excluding options) – stronger values than its predecessor achieved on its launch.

Demand was also high across the range of Ford cars with 135 vehicles sold on the day for a 96% conversion.

Ford fleet operations director Kevin Griffin commented “BCA have once again done a great job in presenting this launch and we are delighted with the strong demand from our dealer network not just on the launch models, but across the entire Ford car and commercial range. The new Focus is vastly improved, and that has been reflected in the prices achieved at this first auction.”

BCA’s Alan Gupwell added "This high profile event marked a very successful launch for Focus and underlines the enduring appeal of the Ford brand within the used car market. New Focus is clearly going to be another best-seller for Ford as was its predecessor.”