BMW scoops Greenest Manufacturer of the Year award
The BMW Group has been named Greenest Manufacturer of the Year 2009 by one of the UK’s leading eco-motoring websites. The highly respected Green-Car-Guide.com recognises the manufacturer who has made the biggest impact in bringing lower emission cars to British car buyers each year. For 2009 BMW Group was awarded the coveted title for the second time in three years.
The judges were impressed by BMW Group’s fuel-saving and emissions-reducing EfficientDynamics technologies which have been applied to its entire range as standard compared to rivals who only offer ad hoc ‘green’ models. BMW and MINI products were also praised for not compromising styling or driving enjoyment to achieve their outstanding fuel efficiency and emissions figures – something rivals can’t equal.
Paul Clarke, Founder and Managing Editor of Green-Car-Guide.com, said: “The focus of our award is on best-in-class low emission cars that should also be great to drive and the BMW Group offers an ideal range of vehicles to meet the criteria. It is a worthy winner as it has also achieved all of this without demanding a surcharge of its customers for the measures.”
Stephen Chater, Corporate Sales Manager, said: “85 per cent of the energy used in a car’s lifetime is in the fuel it consumes so BMW Group’s class-leading advances in overall engine performance are of huge benefit to owners. We won a plethora of green awards in 2009 and hope to continue this trend with the launch this year of innovative products such as the BMW 320d EfficientDynamics Saloon with its 109g/km CO2 emissions and 68.9mpg combined consumption figures.”
The BMW Group has a strong company-wide ethos of sustainability. The Dow Jones Sustainability Index has named BMW Group the “most sustainable car company in the world” in 2009 for the fifth year in a row. BMW and MINI have also been involved in other initiatives such as partnering with the Energy Saving Trust to provide a fleet of cars to support its Smarter Driving programme.
