Seat enthusiasts flock to firm’s digital playground

The coolest car club on the web is going from strength to strength as Club SEAT UK celebrates welcoming its 6,500th member.

The innovative digital platform lets SEAT owners, would-be owners and enthusiasts share in the excitement of the sporty Spanish brand which has started this year even more strongly than it ended a record-breaking 2009.

Club SEAT, a members-only site accessed via club-seat.co.uk is simple and free to join.  Once behind the electronic ‘velvet rope’ members gain entry to a brilliant array of articles, offers and multi-media treats.

Club members have the chance to win amazing prizes, tickets and exclusive VIP hospitality at SEAT premieres and events linked to the Spanish brand’s sponsorship of activities and sports across the UK and the rest of Europe.

In the UK, for instance, SEAT has established sponsorship links with, among others, Premier League teams Aston Villa FC and Stoke City FC, the Scottish Football Association and Welsh Rugby Union.  On a European scale the Spanish brand has recently renewed a welcome association with Columbian pop sensation Shakira, while towards the end of 2009 the firm announced its flagship three-year position as exclusive Presenting Sponsor of the UEFA Europa League.

There’s also the chance for Club members to get the inside track on what’s going on in the busy world of SEAT including new car launches, sneak previews of exciting concept cars, ‘insider’ news, exclusives and innovations.

Handy Member Guides help SEAT owners get the very best from their cars, plus an array of exclusive online-only offers help them care for their wallet.

Add an exciting multi-media eMag members’ magazine and there are all the ingredients to keep SEAT owners and aficionados interested and engaged.

Club SEAT Manager in the UK, Andy Guy, said: ‘The growing popularity of our online community speaks for itself with more and more fans signing up every day.

‘Previously we’ve taken Club members to VIP motorsport events, offered exclusive trips to top football games and even given lucky Club members the chance to party with us at   international events in Ibiza and Valencia.

‘With money-can’t-buy tickets to May’s Europa League final in Hamburg currently up for grabs it’s not hard to see why participation in Club SEAT is so strong.’