Fashion saves lives

Ed Hardy by Christian Audigier will launch its first limited edition fashion humanitarian clothing line with OmniPeace in the UK at the end of London Fashion Week. The chic t-shirts for both men and women are priced at £139 and will be available in the Westfield store from the 23rd of February - 25% of the proceeds will be going to Omnipeace.

Ed Hardy will be working with Omnipeace in an effort to achieve their aim - to end extreme poverty in Africa by 2025. With the OmniPeace vision that “Fashion Saves Lives”, Christian Audigier made sure the specialty t-shirts carry a very significant logo. From the original tattoo artwork of Don Ed Hardy, Christian Audigier strategically integrates iconic graphics within the OmniPeace African continent and peace-sign logo. The metaphor is simple; despite struggle one can still manifest beauty, peace and hope throughout.

The new high-end humanitarian limited edition collection offers three distinct styles for women and one for men. The chic new body forms and fabric wash serves to retain the integrity of the Ed Hardy brand while bringing a new dimension to the collection as a whole.

Celebrities such as David Beckham, Eva Longoria, Courtney Cox, Naomi Campbell, Zac Efron, Jennifer Aniston, Jessica Alba, Gwen Stefani, Gavin Rossdale, Sheryl Crow and many more have already pledged their support for Omnipeace.

UK celebrities including Jamelia, Paloma Faith and Ronan Keating have already worn the newly created t-shirt to help with the campaign.

Every time an Ed Hardy/OmniPeace t-shirt is purchased, a quarter of the profits are donated to build schools in Africa. In these times it is important to stand for something more than fashion itself. Mary Fanaro, the OmniPeace CEO poses a poignant question, “Can you think of a better return in life than saving one?”

Ed Hardy Store is located at Westfield Shopping Centre, Shepherd’s Bush, London.