Seat’s cheeky archer shows his sociable side

SEAT’s radical Cupid character – created as the star of a new Ibiza Cupra advertising campaign that aired for the first time on TV just before Christmas – is now aiming to put his fans in control via a new Facebook page.

The winged love warrior, who has also been plastered across more than 4,000 bus stop billboards nationwide, first appeared as an archer flying above the stunning new SEAT Ibiza Cupra and targeting people as they saw the car for the first time.  In the ad, the heart-shaped arrows he fires cause everyone who sees the car to fall in love with it.

Now, the star of SEAT’s multi-million pound multimedia campaign is reaching out to his fans via Facebook.  The new site includes an Ibiza Cupra game which offers everyone taking part the chance to emulate the antics of SEAT’s new star and fire their very own virtual Cupid’s arrows at a string of characters from the advert.

And while the game’s strictly virtual, there is a very real reason to stop by the new page at facebook.com/seatuk and try your hand at the game.  Everyone taking part stands a chance of winning a romantic trip for two to Barcelona.

SEAT’s irreverent take on the Cupid legend has caught the imagination of car buyers nationwide, with the brand’s dealers up and down the country reporting a great response to the campaign.  Now it’s hoped the extension online will further strengthen SEAT’s growing standing as a sporty, young and fun company.

Aside from the new online game and competition, the Facebook page also includes a fascinating ‘behind the scenes’ video from the filming of the Ibiza TV advert in Johannesburg, plus a hilarious interview with the Cupid character himself.

Just days after its launch the site has already attracted more than 2,000 fans on Facebook as SEAT UK becomes one of the first car companies to develop a commercial association with the renowned social networking site.

SEAT UK National Communications Manager Rob Taylor said: ‘The growing influence of digital social media simply cannot be denied.  It seemed logical to us, following the success of the initial Cupid campaign, that we should ‘marry’ the obvious appeal of our character to the phenomenon of Facebook.’

If you’re a Facebook member just log on to facebook.com/seatuk to try your hand at the new game, comment on the antics of SEAT’s winged love warrior or check out the great TV advert.