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Undeniably feminine fashion from Betty B

11th March 2010 Print
Betty B

Paris born designer Betty Bridge started her label in 2008 producing the vintage inspired dresses that have now become her trademark. Her Spring/Summer 10 Collection sees her building on her wardrobe staple; the dress that possesses a practical chic, is impeccably made and undeniably feminine.

Re-working this staple dress she has created a collection of classics. Betty B works with recently discovered vintage fabrics, which along with the emphasis on cut, provides each collection she creates with a familiar but modern feel. Betty’s French roots also add another inherent element to her collections; as she finds inspiration from her paternal grandmother, a former seamstress for Coco Chanel and the sweet simplicity of rural France where she spent her childhood summers. This sense of place is ever-present in Betty’s creations, even more so in this nostalgia-tinged Spring/Summer Collection.

Betty’s rustic style puts her among the current wave of designers revisiting the heritage in a move that could produce one of the biggest trends for next summer. Karl Lagerfeld at Chanel dramatically introduced a raw, country feel into his Spring/Summer Collection, and Yves Saint Laurent saw Stefano Pilati reference the trend while retaining classic tailoring.

Rustic, feminine and flirty is the look that Betty creates through her innate appreciation for subtle tailoring, and Spring/Summer sees her collection expanding to include crochet and playsuits. Betty has created classic, wearable pieces that can transition easily through the seasons. The Katel Dress is an Autumn/Winter through Spring/Summer staple item, as is the Daphne Dress, which has also transitioned into a jumpsuit.

Featuring bang on trend colours including shell pinks, khakis, white and navy, a palette has been created that is gorgeously suited to day or evening, a key ethos of the Spring/Summer collection. Knit, crochet, chambray and lace help to translate a soft yet practical theme to the collection.

Their customer dedication and bespoke service are things that Betty B and her team pride themselves on: if something needs tailoring or a size has sold out, one can be made up within a week.

The Betty B Spring/Summer 10 Collection encapsulates the ethos born of a quest for the perfect dress; the principle of an outfit rather than separates.

With a mix of sweet sophistication and modern pretty, playful femininity and practicality, Betty B is a must for Spring/Summer.
 

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Betty B