Samsung’s Jet Ultra Edition exclusively in O2

Samsung has announced that O2 will be the first high street retailer to range its latest Jet handset, the Jet Ultra Edition. Available for free on a £25 tariff, the first 10,000 customers will receive an exciting gift set exclusive to O2 – The Ultimate Gangster Collection – a set of three classic gangster DVDs to get the pulses racing.

Titles available in the box set include American Gangster, Casino and Scarface, which will be packaged with the Jet Ultra Edition handset in a limited edition Gangster box which is available at point of purchase. The Ultimate Gangster Collection offer is supported by a £200,000 press campaign and up to 20 O2 stores will have Gangster news-stands set up outside to drive mob fans in store.

This latest addition to the Jet range boasts a range of new features including integrated social networking, so it’s even easier to keep in touch with friends, family and colleagues throughout the day. BBC iPlayer is available, and a widget for the ‘on demand’ service means you can catch all your favourite TV programmes while you’re on the move.

Aesthetically, the handset has also been redesigned, and is now black and features a silver surround on the front.

As with its predecessor, the Jet Ultra Edition features a super fast 800 Mhz Application Processor, providing instant multimedia access and the ability to run several applications at once, making it a ‘must-have’ for anyone that lives a fast paced life and wants to fit more into their day.

Active Sync allows emails to be moved from Outlook Exchange and Googlemail, and an ultra brilliant 3.1 inch AMOLED display offers vivid colour and resolution on the screen, making it perfect for enjoying films and video content. The 5 megapixel camera includes DVD-like video playback and recording, whilst HSDPA and WiFi are also available to enable fast downloads.

Mark Mitchinson, Vice President Samsung Mobile UK & Ireland, explained, “The Jet Ultra Edition is a phone with unparalleled functionality and builds on the success of our earlier Jet handset in terms of enabling aspirational and exciting lifestyles. With today’s consumers living increasingly fast-paced lives, we’re providing access to both entertainment and productivity options - all the things that consumers love and need for work and play - and at unprecedented speed. I feel confident that O2 will make Jet Ultra Edition an astounding success.”