BRITA’s new range of vibrant water filter jugs

New from BRITA and exclusive for 2010, is the launch of exciting, fresh colour ways to the popular “Marella” collection.

The water filtration jugs come in an appropriately playful and fashionable colour palette of spring green, sunflower yellow, vibrant fuschia and tangerine orange, providing a unique contrast to the ever popular black and white jugs. The modern and distinctive colours make the jugs ideal for the dinner table and are guaranteed to add a splash of colour to any kitchen.

The reusable jugs, which are designed to fit in the fridge door, are a greener alternative to plastic bottles and a fun way to keep the whole family hydrated this summer. Switching to BRITA water jugs has multiple benefits, not only does it help to save money but also reduces chlorine and limescale, meaning fewer impurities while improving the taste, smell and the look of water.

BRITA’s on trend colourful water jugs are at the forefront of colour innovation this summer and perfectly demonstrates the housewares market move towards all things bold and bright for 2010, all without compromising on great quality and design!

The range of jugs is sure to entice those whose purchasing drivers for household products are colour, quality and style.

Rebecca Widdowson, Trade Marketing Manager at BRITA comments, “The popular Marella jug has been given a modern makeover, the fresh, vibrant colours ensure that the jugs will make a very stylish statement in every home.”